we have seen Big changes in IPL 2022. Title sponsoring mobile company Vivo has withdrawn its name from the sponsorship of the league. The Tata Group has replaced Vivo as the title sponsor. IPL chairman Brijesh Patel has also confirmed this few day ago.
Brijesh Patel said that Vivo had requested for transfer of rights, which was passed by the Governing Council. The transfer of these rights will also earn BCCI only Rs 440 crore.
Vivo had a two-year contract left
Vivo still had two years of sponsorship left. Now after the transfer, Tata will sponsor IPL for such a period of time (two years). Vivo bought the title sponsorship for the IPL in 2018 for Rs 440 crore per annum. The deal was postponed in the IPL 2020 season due to the India-China border standoff.
Vivo had bought the rights for five years.
Vivo had bought the IPL title sponsorship rights for Rs 2,190 crore for five years from 2018 to 2022. In 2020, Dream-11 was made the title sponsor of the IPA in place of Vivo after the tussle between India and China escalated. After this, the sponsorship rights of this league again went to Vivo in 2021. However, now the company has again decided to exit the league.
Vivo transfers sponsorship rights.
The Vivo brand has now transferred the IPL rights to Tata. Now IPL will be called Tata IPL. Dream11 was the IPL title sponsor for the 2020 edition. It won the sponsorship rights for Rs 222 crore. IPL 2020 was played in UAE due to Corona.